AWRY [UH] + [RY] as in “gone awry” isn’t an acronym or random letters; it means “away from the expected or normal path.”
Convention says men must be conservative and inexpressive with their apparel, but that’s pretty dumb, isn’t it?
"Awry" also means “perverse” or “wrong," so naming the brand AWRY is a way of smirking at anyone with a narrow idea of masculinity and of what men should or shouldn’t wear.
You deserve to look sexy and feel confident, no matter how little you’re wearing.
